Aren’t we amazed at the pace at which the world around us evolving? Be it work, travel or our kids for that matter..everything is evolving and one thing that is driving with change is Social Media.

Yes! The thought of how Social media is becoming part of our daily life has excited me enough that I have decide to write this post RIGHT NOW at 4 am!

Today, every company is reconsidering its marketing challenges in the light of social media and how best can they blossom the miraculous world of social media

There are companies who have already shaken up the universe of Social media and have set benchmarks that serve as case studies for social media experts. A few such names are Jim Beam – social media initiatives/ Dell community/ Starbucks

Well, these are just a few examples that I could think of right now. What we see today is one way broadcasting. The companies share information on the website but there is no way for visitor to interact with the company. I think that the companies need to examine the marketing and client touch points to see how these one way broadcast messages can be transformed into relationship building conversations.

Now, everytime I visit a company site or receive any type of marketing information I think of how it can be socialized or made interactive and how the company lost an opportunity to build a relationship with me as a customer!!

If a company wants to build real life evangelists for their product/brand/ services, it needs to “Keep the dialogue going”. Social Media provides this opportunity. Companies can work around their present marketing strategy and build a system which will not only help them retain customers, add new customers, create real life evangelists but also get real insights about what customers are thinking about them.

Happy reading :)

M