Shopalize is a fresh new approach to social shopping which lets users send shopping updates to their friends. With Twitter and Facebook integration, it lets users discover and share real-time shopping trends, deals or products from their existing social networks.
One can add items to the Shopalize profile, but the service does not have a mobile integration which will make it really interesting. Users can add tags to their updates to help future search and help others who are looking for the same product. It is a great place for both consumers and companies to do a product research or find reviews about products.
I will be really interested in some more social elements in Shopalize site beyond sharing updates on twitter and Facebook; options where users can curate others update in terms of like/ Vote/ comment, more user to user interaction on the site and not just via outpost and some sort of aggregation of content at product level where users can see people who have bought that product and what are they saying about it.
Overall Shopalize is a very interesting social shopping tool!
Next week I am going to review another really interesting Indian social marketing tool which factors in both online and offline marketing elements.