- Where: NASSCOM, IInd Floor, International Youth Centre Teen Murti Marg, Chanakyapuri New Delhi – 110 021
- PRACTICAL TRAINING! DEVELOP SKILLS! LEARN STRATEGY! BUILD PLAN!
- The workshop will be led by Gaurav Mishra, CEO, 2020 Social. The workshop will focus on practical guidelines for understanding social media, developing a social media marketing strategy, implementing the campaign, and measuring the results. The workshop will also help in learning Social Media tools like Facebook, Twitter, LinkedIn for advanced users.
Get hands on training on how to use Social Media for lead generation for businesses. A must attend for Entrepreneurs, CEO, CMO, Sales and Marketing Managers, Business Development Managers etc.
- What you will learn and practice:
- What is social media
- What are the specific social media channels
- How social media impacts marketing and business
- How certain case studies will help in understanding the use of social media in marketing
- The importance of social media listening and measurement
How to create your own framework for a social media based marketing program by focusing on:
- Understanding your business objectives
- Understanding your audience
- Defining your strategy and selecting specific social channels
- Creating your tactical plan
- Setting up a listening program
- Successfully presenting your plan and implementing it.
This is a hands-on workshop for marketing professionals, entrepreneurs, and marketing heads who want to leverage the Social media for B2Bmarketing. Surely you’re familiar with Social Networking, and sites like Orkut and Facebook, LinkedIn, and Twitter. Now, learn to integrate them into your Marketing Plan.
9:00am to 9:30am: Registration
9:30am to 11:00am: Introduction to social media for B2B businesses
11:00am to 11:30am: Tea
11:30am to 1:00pm: Strategy, tactics, measurement
1:00pm to 2:00pm: Lunch
2:00pm to 3:30pm: Social media tools for advanced users (focus on Facebook, LinkedIn, Twitter)
3:30pm to 4:00pm: Tea
4:00pm to 5:30pm: Tying it together: using social media for brand building, lead generation, and customer support.
Registration fees for participants
Members: INR 6000
Non members: INR 7500
For More Details: http://nasscom-emerge.groupsite.com/calendar/event/2010/4/23/178980