Archive for April, 2010

Social Media Crisis & How Brand Have Managed Or Failed: Example #1 Nestle

Posted on April 16th, 2010 in Facebook, Social Media, Social Media Crisis

Nestle’ attack from Greenpeace members : Crisis Type:  3 & 4 Apparently the FMCG brand Nestle has been under attack from Greenpeace. The source of the environmental activist’s ire was over Nestle’s palm oil sourcing activities – activities that Greenpeace says palm hurts the habitats of endangered species, specifically Orangutans. A brand like Nestle which [...]

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Social Media Crisis & How Brand Have Managed Or Failed

Posted on April 15th, 2010 in Facebook, Social Media, Social Media Crisis

What is a crisis in strict business term: An unanticipated event/ activity/ disclosure that threatens your organization’s/brand’s reputation.Every organization can predict certain types of issues that are likely to arise and few which are out of their control. Since I enjoy reviewing successful and unsuccessful social media campaigns, I thought I’d get back on the [...]

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  • About Mohit Verma

    Mohit Verma I’m a Sr. Manager with 2020 Social (a MSL Group company) and this is my personal blog. This Blog is all about random stuff, sports, Movies Music and social media (cant keep that out of my life). As a disclaimer – This is a personal blog and my employer 2020 Social or 2020 Media has nothing whatsoever to do with it.