Susan Wojcicki at the The Official Google Blog announced that they have finally acquired Omar Hamoui’s AdMob. It’s clear that mobile advertising is becoming a much larger part of Businesses today and and with this acquisition, it’s now a central part of Googles’ business.

Writing on the company blog, Susan Wojcicki, Google’s VP of Product Management wrote, "Today, we closed our acquisition of AdMob… We’ll now begin the process of bringing our products and teams together in the best way, and building new products and features together. We’re working to make this integration happen as fast and as seamlessly as possible. We’ll actively keep our clients up-to-date as we bring our businesses together."

After months of uncertainty amid FTC investigations, Google’s acquisition of AdMob is finally complete. Now, Google’s shiny ads and Apple’s shiny ads will compete for your eyeballs and you will try your best not to let them bother you too much. [Google Blog]

Susan also placed emphasis on mobile search, describing it as "central" to the future of mobile marketing. She also referenced Google’s open-source mobile operating system Android, stating AdMob "was one of the first companies to serve ads inside mobile applications on the Android and iPhone platforms," and that "with Google and AdMob starting to work together, there’s lots more innovation to come in this area."

“Advertisers are now starting to see mobile as an essential part of their overall campaigns, not just a silo-ed experiment on the side… We believe that mobile advertising can play a significant role in every single marketing campaign. We’re passionate about the unlimited possibilities in this space. Today, with AdMob, our work to make them a reality begins," she wrote.

As previously announced, Google intends to repurchase in the open market a number of shares equal to the number of shares issued in the transaction and issuable upon exercise of outstanding options to purchase common stock issued by AdMob. The repurchase program is expected to commence shortly after the completion of the acquisition. The repurchases will be funded from available working capital.

For more details read here

Happy reading

M