Brilliant Idea: What Coke team has to say:-

A good story takes time to develop. Take the time to brainstorm your idea and let it develop into something people will relate to and want to share, Iannacchino said.

Look at videos online to see what’s successful and what isn’t. Most often the most successful web videos have something that provokes a reaction, Brustein said.

The brainstorming process has to be fun, light hearted and uncontrolled. You never really know when a good idea is going to come up. Often the best ideas end up being the small snippets that came up throughout the process, McClay said.

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