Jeremiah Owyang on How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)

This how to guide was posted by Jeremiah Owyang, a social media analyst with Altimeter Group.  Its a great resource for every marketer who uses webinar as a tool to connect with prospects, Influencers etc . 

Webinars continue to be an important way companies connect to customers for education, marketing, sales, and customer support purposes.  Yet most companies relegate these tasks to junior staff at the last minute, forgetting a key number of crucial steps and increase risk.  While tools like Cisco’s Webex, GoToMeeting, Adobe Connect, and Microsoft LiveMeetingand Slideshare Zipcast, (Or Virtual events with On24, INXPO, Unisfair ) offer a variety of technologies, they don’t provide a strategy or a comprehensive checklist on the many components needed.

Get to know the Ten P’s
Master the Ten P’s, and notice that steps one through seven are actually before the actual webinar performance. The Ten Ps include: 1) Philosophy, 2) Purpose, 3) Planning, 4) Professionals, 5) Programming of Content, 6) Promotion, 7) Preparation and Practice, 8> Performance “Showtime”, 9) Pursuit, 10) Post Mortem

Detailed Guide for Download:  How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference

1. Download this excel sheet from slideshare by clicking on the embed below.
2. Review with your team, then assign team members and dates
3. Place this document in a central location so all team members can see, and conduct regular meetings to complete checklist

I’m sure that Jeremiah’s ten P approach is not as simple as it sounds, but, perhaps, that’s part of its appeal. To read the original post click here