I’m a marketing and communications professional with a clear focus on the digital media— specifically on social media. My career spans a decade with an extensive experience in industries namely FMCG, multimedia, automotive, technology and communication.
I have worked with a wide range of clients, from start-ups to Fortune 500 companies. I specialise in creating and managing successful social marketing strategies for businesses to increase brand awareness and loyalty with measurable ROI. My expertise lies in my ability to match client needs with consumer preferences as to how and when they would like to be talked to. Have experience in online strategic and tactical marketing, marketing communications and lead generation. In this blog I try to analyze the effectiveness of social media campaigns run by leading companies in India and internationally and share my learning around digital/ social marketing with others.
I was also the founding member of leading social media agency in India – 2020 Social
Specialties
Business strategy and market positioning, trend analysis, market sizing, Digital marketing and advertisement, media strategies, writing and synthesis of ideas. Social Media, Web 2.0, Tech, digital sociology.
Disclaimer: - This is a personal blog and my employer has nothing whatsoever to do with it.