Mohit Verma's Blog

Shopalize is a fresh new approach to social shopping which lets users send shopping updates to their friends. With Twitter and Facebook integration, it lets users discover and share real-time shopping trends, deals or products from their existing social networks.
One can add items to the Shopalize profile, but the service does not have a mobile [...]

Having discussed the case of Dave Matthews Band in the previous post, would like to now ponder on how best celebrities can engage their fans on social media. Second in the series, this post will talk about content, its authenticity, curation and creation of content, collaboration with fans and how to encourage them to advocate [...]

It is widely discussed that celebrities from different fields like acting, sports, music, politics—are using social media sites to connect with fans and promote their brands. Some of them have actually used it so well that they have gained wide popularity in the online as well as offline media. To understand how celebrities are using social [...]