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Social Media Crisis & How Brand Have Managed Or Failed: Example #5 GAP New Logo Backlash

By admin On October 13, 2010 · 2 Comments
Last week, Gap launched a new logo, with Vice President of Corporate Communications Bill Chandler describing it as “a more contemporary, modern expression.”  But unfortunately, fans, designers and webizens everywhere seem to hate it, more so on Facebook and Twitter which made the company to rethink about it.   On October 6, 2010, Gap updated [...]
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Social Media Crisis & How Brand Have Managed Or Failed: Example #4 Asus Blogging Competition Crisis

By admin On May 21, 2010 · 3 Comments
Crisis Type: 2 In my previous post I was looking at social media in terms of controlling over the crisis that was due to some external factor like in Ford or Nestel. Now I’ll try to concentrate my attention on how a business itself can cook a crisis by just ignoring the golden rule transparency [...]
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