Social Media Crisis

Last week, Gap launched a new logo, with Vice President of Corporate Communications Bill Chandler describing it as ā€œa more contemporary, modern expression.ā€  But unfortunately, fans, designers and webizens everywhere seem to hate it, more so on Facebook and Twitter which made the company to rethink about it.   On October 6, 2010, Gap updated [...]

Crisis Type: 2 In my previous post I was looking at social media in terms of controlling over the crisis that was due to some external factor like in Ford or Nestel. Now I’ll try to concentrate my attention on how a business itself can cook a crisis by just ignoring the golden rule transparency [...]

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  • About Mohit Verma

    Mohit Verma I’m a Sr. Manager with 2020 Social (a MSL Group company) and this is my personal blog. This Blog is all about random stuff, sports, Movies Music and social media (cant keep that out of my life). As a disclaimer – This is a personal blog and my employer 2020 Social or 2020 Media has nothing whatsoever to do with it.