Crisis Type: 2 In my previous post I was looking at social media in terms of controlling over the crisis that was due to some external factor like in Ford or Nestel. Now I’ll try to concentrate my attention on how a business itself can cook a crisis by just ignoring the golden rule transparency [...]
Having discussed the case of Dave Matthews Band in the previous post, would like to now ponder on how best celebrities can engage their fans on social media. Second in the series, this post will talk about content, its authenticity, curation and creation of content, collaboration with fans and how to encourage them to advocate [...]
I’m a Sr. Manager with 2020 Social (a MSL Group company) and this is my personal blog. This Blog is all about random stuff, sports, Movies Music and social media (cant keep that out of my life).
As a disclaimer – This is a personal blog and my employer 2020 Social or 2020 Media has nothing whatsoever to do with it.