Mohit Verma Blog

Having discussed the case of Dave Matthews Band in the previous post, would like to now ponder on how best celebrities can engage their fans on social media. Second in the series, this post will talk about content, its authenticity, curation and creation of content, collaboration with fans and how to encourage them to advocate [...]

It is widely discussed that celebrities from different fields like acting, sports, music, politics—are using social media sites to connect with fans and promote their brands. Some of them have actually used it so well that they have gained wide popularity in the online as well as offline media. To understand how celebrities are using social [...]