Banking and Finance Industry is very competitive. Customers are becoming impatient and loyalty for brands is decreasing. Slowly brands are realizing that they can no longer appear monolithic, imposing and they need to find new ways to engage customers to retain and build relationships.
Web in its new avatar (Social Media)  facilitate interactive information sharing, interoperability, [...]

Do you remember when Facebook was initially launched? There was no limit on the no of invites you could send while you added a new application. Some of the early adopters took the benefit of this and went viral. But now Facebook has restricted the no. of invites a user can send while adding a [...]