Banking and Finance Industry is very competitive. Customers are becoming impatient and loyalty for brands is decreasing. Slowly brands are realizing that they can no longer appear monolithic, imposing and they need to find new ways to engage customers to retain and build relationships.
Web in its new avatar (Social Media)  facilitate interactive information sharing, interoperability, [...]

During my random searches in Internet today, I came across Prof. Arindam chaudhuri blog on how Barak Obama’s healthcare reforms is getting protested by the American citizens. And this made me recall Barrack Obama Election Campaign, one of  the best example which actually set very high benchmarks for politicians in particular and businesses in general [...]