Internationally there are many celebrities who interacts and engages with their fans using various web technologies (social media) like Twitter and Facebook. Among the most successful members of Twitter are Ashton Kutcher and Lady Gaga; certainly best classified as “brands” rather than “publishers.” Now that these celebrities have achieved huge numbers of engaged followers, other [...]

Having discussed the case of Dave Matthews Band in the previous post, would like to now ponder on how best celebrities can engage their fans on social media. Second in the series, this post will talk about content, its authenticity, curation and creation of content, collaboration with fans and how to encourage them to advocate [...]

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  • About Mohit Verma

    Mohit Verma I’m a Sr. Manager with 2020 Social (a MSL Group company) and this is my personal blog. This Blog is all about random stuff, sports, Movies Music and social media (cant keep that out of my life). As a disclaimer – This is a personal blog and my employer 2020 Social or 2020 Media has nothing whatsoever to do with it.