Internationally there are many celebrities who interacts and engages with their fans using various web technologies (social media) like Twitter and Facebook. Among the most successful members of Twitter are Ashton Kutcher and Lady Gaga; certainly best classified as “brands” rather than “publishers.” Now that these celebrities have achieved huge numbers of engaged followers, other [...]
Posted on October 06th, 2009 in Celebrities on Social media, Social Media
Having discussed the case of Dave Matthews Band in the previous post, would like to now ponder on how best celebrities can engage their fans on social media. Second in the series, this post will talk about content, its authenticity, curation and creation of content, collaboration with fans and how to encourage them to advocate [...]