Having discussed the case of Dave Matthews Band in the previous post, would like to now ponder on how best celebrities can engage their fans on social media. Second in the series, this post will talk about content, its authenticity, curation and creation of content, collaboration with fans and how to encourage them to advocate [...]

It is widely discussed that celebrities from different fields like acting, sports, music, politics—are using social media sites to connect with fans and promote their brands. Some of them have actually used it so well that they have gained wide popularity in the online as well as offline media. To understand how celebrities are using social [...]

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  • About Mohit Verma

    Mohit Verma I’m a Sr. Manager with 2020 Social (a MSL Group company) and this is my personal blog. This Blog is all about random stuff, sports, Movies Music and social media (cant keep that out of my life). As a disclaimer – This is a personal blog and my employer 2020 Social or 2020 Media has nothing whatsoever to do with it.