Every brand is realizing the power of Social media and the publicity opportunity that a brand can achieve by doing a social media reality show (UGC contest). MTV (Music Television; in-case you have forgotten the original name) decided to test social media and wanted to get someone who can be a liaison between the hulk [...]

There is an insightful presentation by Paul Adams who works in the UX team at Google. He the user research lead for social, and work on things like Buzz and YouTube. In this presentation he has spoke about 6 things: –

How the web is fundamentally changing.
The real life social network. How people are [...]