In last 3 years I have noticed most of the brands, which are experimenting with the social media, still see it as a channel for brand building and communications. And it makes me wonder – Who owns the customer relationship and the bottom line (sales)? Till date organisations use to have very narrow view [...]
I was recently quoted in a Financial Express story on social media “The virtual network”. Here is the abstract of the Financial Express story – The viral network VISHAKHA TALREJA Posted: Sunday, Dec 26, 2010 It started innocently enough. Thirty three-year-old Anupam Mukerji thought he was just sending a link of his blog on [...]
I’m a Sr. Manager with 2020 Social (a MSL Group company) and this is my personal blog. This Blog is all about random stuff, sports, Movies Music and social media (cant keep that out of my life).
As a disclaimer – This is a personal blog and my employer 2020 Social or 2020 Media has nothing whatsoever to do with it.