Social Media to Pave Paths to Future Relevance

Posted on March 05th, 2011 in Social Media

In last 3 years I have noticed most of the brands, which are experimenting with the social media, still see it as a channel for brand building and communications. And it makes me wonder – Who owns the customer relationship and the bottom line (sales)? Till date organisations use to have very narrow view [...]

Tags: Facebook, Social Media, Twitter, WEB 2.0, WOM

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2011 Social Media trends : SNS Inflates, Activism Continues and Mobile Rules

Posted on January 06th, 2011 in Facebook, Social Activism, Social Media, Twitter

In the past two years we have seen the emergence of social media. Last year, 2010, we saw social media integration across applications, devices and platforms, mobile taking the centre stage as a medium to social networking, Organising adopting social media as an important part of their marketing and communication. We also saw marketers focusing [...]

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2011 Social Media trends : SNS Inflates, Activism Continues and Mobile Rules

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